PROGRAMME

Day 1 Thursday. 28.10.2021., GMT+3

11:30-12:00 Registration
12:00-12:20 Opening Ceremony
Opening speeches
Egils Levits, President of Latvia
Nauris Puntulis, Minister for Culture of the Republic of Latvia
Tawfik Jelassi, UNESCO Assistant Director-General for Communication and Information
Ivars Āboliņš, Chairman of National Electronic Mass Media Council of Latvia
Aurēlija Ieva Druviete, Vice-Chair of National Electronic Mass Media Council of Latvia
12:20-12:40 Introductory speech
The multidimensionality of media literacy and its role in society 
Evaldas Rupkus, DW Academie, trainer, author and project manager
12:40-13:05 The role of media literacy in the development of society. Opinions of experts.
Media literacy is a necessary competence for the 21st century. How many different areas does media literacy address, with significant effects on the development of democratic, civil and inclusive societies, on quality of life, creativity, sustainability, and how important is the role of media literacy in fostering quality and trustworthy information space? What are the threats to the development of society if we are not media literate? How does media literacy create public value?
Marielza Oliveira
, UNESCO Director for Partnerships and Operational Programme Monitoring, Communications and Information Sector
Julie Posetti
, Global Director of Research of International Center for Journalists
13:05-13:30 Media literacy in Latvia
Agnese Berga, Ministry of Culture, Expert of Media Policy Division. Media literacy policy in Latvia
Aurēlija Ieva Druviete, Vice-Chair of National Electronic Mass Media Council of Latvia. Moving towards a media literacy strategy
Zane Oliņa
, Implementing Director of School2030 curriculum, the State Centre for Education ESF project “Competency based approach in the curriculum”. Media literacy as a competency in the education system
13:30-13:50 Media literacy in Latvia. Results of the research
Presentation of the research "Media and Information Literacy Sector in Latvia: Stakeholders, Activities and Evaluation of Development" and its conclusions and policy recommendations. 
Gunta Sloga, Executive Director of the Baltic Media Center of Excellence
13:50-14:30 The prerequisites for a successful media literacy strategy. Experience stories
Lauri Palsa,  Senior Adviser in National Audiovisual Institute of Finland
Sonia Livingstone
, Professor in the Department of Media and Communications at the London School of Economics and Political Science

Gitte Bang Stald, Associate Professor, Ph.D., Digital Society and Participation, IT University of Copenhagen

14:30 - 14:45 15 min break
14:45-15:45 How to strategically reach different groups in society. Experience stories and expert opinions
How to reach different groups in society effectively - especially those who are somewhat immune to, do not use, or distrust so-called traditional media content? What are the reasons? How to communicate with different audiences about media literacy? How to plan a media literacy strategy to achieve them?
Klinta Ločmele
, Media Literacy Expert, Head of the IREX Baltic Media Literacy Program at the University of Latvia Solvita Denisa-Liepniece, Adviser to Executive Director of the Baltic Media Center of Excellence on Disinformation Issues, Assistant professor and researcher at Vidzeme University
Zane Matesoviča
, Director at British Council Latvia
Ginta Zalcmane, Head of Information Services and Interlibrary Loan Department of National Libary of Latvia
Kaspars Rūklis, Program Manager for IREX's Media Literacy in the Baltics Program
15:45-16:50 Discussion. How to contribute to the development of a media literacy strategy in Latvia?
Media literacy has become an important competence in everyday life - in both civic and individual decision-making. Is there a need for a national media literacy strategy? What are the challenges for Latvia in promoting media literacy? What actions are needed? What actions should be prioritised?
Dace Melbārde, Member of the European Parliament, former Minister of Culture of Latvia
Aiga Grišāne, assistant to Dace Melbārde, Member of the European Parliament, former Head of the Media Policy Division of the Ministry of Culture of Latvia
Vita Anda Tērauda, Member of the Saeima, Chairman of the Media Policy Subcommittee of the Saeima Human Rights and Public Affairs Commission
Arvils Ašeradens
, Member of the Saeima, Chairman of Education, Culture and Science Committee
Jānis Lielpēteris, Adviser for the Minister of Culture on Media Policy Issues
16: 50-17:00 Concluding part
17:00 End of Day 1
Day 2 Friday. 29.10.2021., GMT+3
12:00-12:10 Opening speeches on Day 2 of the conference
  Ivars Āboliņš, Chairman of National Electronic Mass Media Council of Latvia
Audrius Perkauskas, Deputy Head of Unit at EUCommission, DG for Communication Networks, Content and Technology
12:10-12:30 What is the role of media and journalists in promoting media literacy in society?
What is the role of media and journalists in promoting media literacy? What approaches can the media use to promote media literacy in society? What skills or knowledge do journalists need to produce or teach media literacy content?
Martina Chapman
, Media Literacy Expert, National Media Literacy Coordinator in Ireland
12:30-13:20 Latvian media experience in content production: challenges and future opportunities. Experience stories and discussion.
What is the past experience of the media in creating and disseminating content on media literacy? How successful have you been in reaching your audience and getting feedback? What are the challenges and opportunities? What support would the media need to promote media literacy in society?

Moderator: Patriks Grīva, Council Member of National Electronic Mass Media Council of Latvia
Ingemārs Vekteris
, Chairman of the Board of Vidzeme Television (Re:TV)
Ilgvars Rukers
, Creative Director of Radio SWH
Andrejs Trokša
, Chairman of the Board of Divu krastu radio
Una Klapkalne
, Chairman of the Board of Latvian Radio
Anna Platpīre, Commissioning Editor of Latvian Television
13:20-13:35 Experience story. How to research media literacy in society?
Regular research and data are needed to successfully develop and implement a media literacy strategy. How to develop a research methodology for media literacy? What research methods should be applied? How to define performance indicators? How to cover the broad field of media literacy?
Wendy Bryant, Ofcom Senior Research Manager
13:35-14:15 Expert discussion. How to research media literacy in society?
How has media literacy been researched in Latvia so far? What are the challenges? Is there a need for a common media literacy research methodology? What research and data are currently significantly lacking to make data-driven decisions both at policy level and at the level of media literacy project implementers, cooperation partners? Klinta Ločmele, Media Literacy Expert, Head of the IREX Baltic Media Literacy Program at the University of Latvia Agnese Dāvidsone, Dean of the Faculty of Social Sciences at Vidzeme University,  Associate Professor, Researcher
Ilva Skulte, Associate Professor of Riga Stradins University, Faculty of Communication
Sandra Murinska
, Assistant Professor and Researcher of Rezekne Academy of Technologies
14:15 - 14:30 15 min break
14:30-14:50 Keynote speech. How to fight disinformation in the digital age?
Ľuboš Kukliš, Chair at European Platform of Regulatory Authorities (EPRA), former Chair of European Regulators Group for Audiovisual Media Services (ERGA), Executive Director of the Slovak Audiovisual Media Services Regulator
14:50-15:40 Discussion. How to fight disinformation?
Fighting misinformation - what and how to do it strategically? Who should fight misinformation on a national scale? What is the role of social media platforms in promoting media literacy and what has been done so far?
Viktors Makarovs, Special Envoy on Digital Issues at the Ministry of Foreign Affairs of Latvia
Andris Mellakauls
, Head of Information Space Integration Division of Ministry of Culture of Latvia
Jānis Sārts
, Director at NATO Strategic Communications Center of Excellence
Rihards Bambals, Head of Strategic Communications at State Chancellery of Latvia
Mārcis Balodis
, Researcher of Centre For East European Policy Studies
15:40-16:00 Contribution of online platforms to media literacy
Milan Zubíček, Public Policy and Government Relations Manager at Google in Brussels
Sandra Särav, Facebook Public Policy Manager for CEE region
16:00-16:50 Discussion. Trust in the media and the truth
What is the role of the media in the fight against misinformation? How is the fight against disinformation affected by the loss of trust in traditional media? How to foster an alliance between media, journalists, and society to strengthen the role of professional journalism, especially during the infodemic times?

Moderator: Džina Donauskaite, Executive Director, Lithuanian Journalism Centre
Sirkku Kotilainen
, Professor at the University of Tampere
Helle Tiikmaa, President of Estonian Association of Journalists
Indrė Makaraitytė
, Head of Research Department of Lithuanian public media LRT
Filips Lastovskis
,  "DELFI plus" editor
16:50-17:00 Conclusion of the Conference
National Electronic Media Council (NEPLP)
Chairman Ivars Āboliņš 
Vice-Chair Aurēlija Ieva Druviete
Member of the Council Patriks Grīva
Member of the Council Ieva Kalderauska

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