ENGPROGRAMME
Day 1 Thursday. 28.10.2021., GMT+3
| 11:30-12:00 | Registration |
| 12:00-12:20 | Opening Ceremony |
| Opening
speeches Egils Levits, President of Latvia Nauris Puntulis, Minister for Culture of the Republic of Latvia Tawfik Jelassi, UNESCO Assistant Director-General for Communication and Information Ivars Āboliņš, Chairman of National Electronic Mass Media Council of Latvia Aurēlija Ieva Druviete, Vice-Chair of National Electronic Mass Media Council of Latvia |
|
| 12:20-12:40 | Introductory speech |
| The
multidimensionality of media literacy and its role in society Evaldas Rupkus, DW Academie, trainer, author and project manager |
|
| 12:40-13:05 | The role of media literacy in the development of society. Opinions of experts. |
| Media literacy
is a necessary competence for the 21st century. How many different areas does
media literacy address, with significant effects on the development of
democratic, civil and inclusive societies, on quality of life, creativity,
sustainability, and how important is the role of media literacy in fostering quality and trustworthy information space? What are the threats to the
development of society if we are not media literate? How does media literacy
create public value?
Marielza Oliveira, UNESCO Director for Partnerships and Operational Programme Monitoring, Communications and Information Sector Julie Posetti, Global Director of Research of International Center for Journalists |
|
| 13:05-13:30 | Media literacy in Latvia |
| Agnese Berga, Ministry of Culture,
Expert of Media Policy Division. Media literacy
policy in Latvia Aurēlija Ieva Druviete, Vice-Chair of National Electronic Mass Media Council of Latvia. Moving towards a media literacy strategy Zane Oliņa, Implementing Director of School2030 curriculum, the State Centre for Education ESF project “Competency based approach in the curriculum”. Media literacy as a competency in the education system |
|
| 13:30-13:50 | Media literacy in Latvia. Results of the research |
| Presentation of
the research "Media and Information Literacy Sector in Latvia:
Stakeholders, Activities and Evaluation of Development" and its
conclusions and policy recommendations. Gunta Sloga, Executive Director of the Baltic Media Center of Excellence |
|
| 13:50-14:30 | The prerequisites for a successful media literacy strategy. Experience stories |
| Lauri Palsa, Senior Adviser in National Audiovisual
Institute of Finland
Sonia Livingstone, Professor in the Department of Media and Communications at the London School of Economics and Political Science Gitte Bang Stald, Associate Professor, Ph.D., Digital Society and Participation, IT University of Copenhagen |
|
| 14:30 - 14:45 | 15 min break |
| 14:45-15:45 | How to strategically reach different groups in society. Experience stories and expert opinions |
| How to reach
different groups in society effectively - especially those who are somewhat
immune to, do not use, or distrust so-called traditional media content? What
are the reasons? How to communicate with different audiences about media
literacy? How to plan a media literacy strategy to achieve them?
Klinta Ločmele, Media Literacy Expert, Head of the IREX Baltic Media Literacy Program at the University of Latvia Solvita Denisa-Liepniece, Adviser to Executive Director of the Baltic Media Center of Excellence on Disinformation Issues, Assistant professor and researcher at Vidzeme University Zane Matesoviča, Director at British Council Latvia Ginta Zalcmane, Head of Information Services and Interlibrary Loan Department of National Libary of Latvia Kaspars Rūklis, Program Manager for IREX's Media Literacy in the Baltics Program |
|
| 15:45-16:50 | Discussion. How to contribute to the development of a media literacy strategy in Latvia? |
| Media literacy
has become an important competence in everyday life - in both civic and
individual decision-making. Is there a need for a national media literacy
strategy? What are the challenges for Latvia in promoting media literacy?
What actions are needed? What actions should be prioritised? Dace Melbārde, Member of the European Parliament, former Minister of Culture of Latvia Aiga Grišāne, assistant to Dace Melbārde, Member of the European Parliament, former Head of the Media Policy Division of the Ministry of Culture of Latvia Vita Anda Tērauda, Member of the Saeima, Chairman of the Media Policy Subcommittee of the Saeima Human Rights and Public Affairs Commission Arvils Ašeradens, Member of the Saeima, Chairman of Education, Culture and Science Committee Jānis Lielpēteris, Adviser for the Minister of Culture on Media Policy Issues |
|
| 16: 50-17:00 | Concluding part |
| 17:00 | End of Day 1 |
| Day 2 Friday. 29.10.2021., GMT+3 | |
| 12:00-12:10 | Opening speeches on Day 2 of the conference |
|
Ivars Āboliņš, Chairman of National Electronic Mass Media Council of Latvia
Audrius Perkauskas, Deputy Head of Unit at EUCommission, DG for Communication Networks, Content and Technology | |
| 12:10-12:30 | What is the role of media and journalists in promoting media literacy in society? |
| What is the
role of media and journalists in promoting media literacy? What approaches
can the media use to promote media literacy in society? What skills or
knowledge do journalists need to produce or teach media literacy
content?
Martina Chapman, Media Literacy Expert, National Media Literacy Coordinator in Ireland |
|
| 12:30-13:20 | Latvian media experience in content production: challenges and future opportunities. Experience stories and discussion. |
| What is the
past experience of the media in creating and disseminating content on media
literacy? How successful have you been in reaching your audience and getting
feedback? What are the challenges and opportunities? What support would the
media need to promote media literacy in society? Moderator: Patriks Grīva, Council Member of National Electronic Mass Media Council of Latvia Ingemārs Vekteris, Chairman of the Board of Vidzeme Television (Re:TV) Ilgvars Rukers, Creative Director of Radio SWH Andrejs Trokša, Chairman of the Board of Divu krastu radio Una Klapkalne, Chairman of the Board of Latvian Radio Anna Platpīre, Commissioning Editor of Latvian Television |
|
| 13:20-13:35 | Experience story. How to research media literacy in society? |
| Regular research and data are needed to successfully develop
and implement a media literacy strategy. How to develop a research
methodology for media literacy? What research methods should be applied? How
to define performance indicators? How to cover the broad field of media
literacy?
Wendy Bryant, Ofcom Senior Research Manager |
|
| 13:35-14:15 | Expert discussion. How to research media literacy in society? |
| How has media
literacy been researched in Latvia so far? What are the challenges? Is there
a need for a common media literacy research methodology? What research and
data are currently significantly lacking to make data-driven decisions both
at policy level and at the level of media literacy project implementers,
cooperation partners?
Klinta Ločmele,
Media Literacy Expert, Head of the IREX Baltic Media Literacy Program at the University of Latvia
Agnese Dāvidsone,
Dean of the Faculty of Social Sciences
at Vidzeme University,
Associate Professor, Researcher Ilva Skulte, Associate Professor of Riga Stradins University, Faculty of Communication Sandra Murinska, Assistant Professor and Researcher of Rezekne Academy of Technologies |
|
| 14:15 - 14:30 | 15 min break |
| 14:30-14:50 | Keynote speech. How to fight disinformation in the digital age? |
| Ľuboš Kukliš, Chair at European Platform of Regulatory Authorities (EPRA), former Chair of European Regulators Group for Audiovisual Media Services (ERGA), Executive Director of the Slovak Audiovisual Media Services Regulator | |
| 14:50-15:40 | Discussion. How to fight disinformation? |
| Fighting
misinformation - what and how to do it strategically? Who should fight
misinformation on a national scale? What is the role of social media
platforms in promoting media literacy and what has been done so far? Viktors Makarovs, Special Envoy on Digital Issues at the Ministry of Foreign Affairs of Latvia Andris Mellakauls, Head of Information Space Integration Division of Ministry of Culture of Latvia Jānis Sārts, Director at NATO Strategic Communications Center of Excellence Rihards Bambals, Head of Strategic Communications at State Chancellery of Latvia Mārcis Balodis, Researcher of Centre For East European Policy Studies |
|
| 15:40-16:00 | Contribution of online platforms to media literacy |
|
Milan Zubíček, Public Policy and Government Relations Manager at Google in Brussels
Sandra Särav, Facebook Public Policy Manager for CEE region |
|
| 16:00-16:50 | Discussion. Trust in the media and the truth |
| What is the
role of the media in the fight against misinformation? How is the fight
against disinformation affected by the loss of trust in traditional media?
How to foster an alliance between media, journalists, and society to
strengthen the role of professional journalism, especially during the
infodemic times?
Moderator: Džina Donauskaite, Executive Director, Lithuanian Journalism Centre Sirkku Kotilainen, Professor at the University of Tampere Helle Tiikmaa, President of Estonian Association of Journalists Indrė Makaraitytė, Head of Research Department of Lithuanian public media LRT Filips Lastovskis, "DELFI plus" editor |
|
| 16:50-17:00 | Conclusion of the Conference National Electronic Media Council (NEPLP) Chairman Ivars Āboliņš Vice-Chair Aurēlija Ieva Druviete Member of the Council Patriks Grīva Member of the Council Ieva Kalderauska |