High-level international conference “Media literacy. Roadmaps.”, October 28-29, 2021.

Organizer: National Electronic Media Council. Cooperation partners: the Ministry of Culture of Latvia, UNESCO Latvian National Commission, the Baltic Centre for Media Excellence, the Nordic Council of Ministers' Office in Latvia and the British Council in Latvia.

The conference was organized within the framework of UNESCO World Media Literacy and Information Literacy Week.

Opening Ceremony.

Opening speeches:

Egils Levits, President of Latvia;

Nauris Puntulis, Minister for Culture of the Republic of Latvia;

Tawfik Jelassi, UNESCO Assistant Director-General for Communication and Information;

Ivars Āboliņš, Chairman of National Electronic Mass Media Council of Latvia;

Aurēlija Ieva Druviete, Vice-Chair of National Electronic Mass Media Council of Latvia.

Introductory speech: The multidimensionality of media literacy and its role in society.

Speaker: Evaldas Rupkus, DW Academie, trainer, author and project manager.

Opinions of experts: The role of media literacy in the development of society.

Speaker: Marielza Oliveira, UNESCO Director for Partnerships and Operational Programme Monitoring, Communications and Information Sector.

Opinions of experts: The role of media literacy in the development of society.

Speaker: Julie Posetti, Global Director of Research of International Center for Journalists.

Media literacy policy in Latvia. 


 Speaker: Agnese Berga, Ministry of Culture, Expert of Media Policy Division.

Media literacy in Latvia. Moving towards a media literacy strategy. 


Speaker: Aurēlija Ieva Druviete, Vice-Chair of National Electronic Mass Media Council of Latvia.

Media literacy as a competency in the education system. 


Speaker: Zane Oliņa, Implementing Director of School2030 curriculum, the State Centre for Education ESF project “ Competency-based approach in the curriculum”.

Presentation of the research: "Media and Information Literacy Sector in Latvia: Stakeholders, Activities and Evaluation of Development" and its conclusions and policy recommendations. 


Speaker: Gunta Sloga, Executive Director of the Baltic Media Center of Excellence.

Experience stories: The prerequisites for a successful media literacy strategy. 


Speaker: Lauri Palsa, Senior Adviser in National Audiovisual Institute of Finland.

Experience stories: The prerequisites for a successful media literacy strategy. 


Speaker: Sonia Livingstone, Professor in the Department of Media and Communications at the London School of Economics and Political Science.

Experience stories: The prerequisites for a successful media literacy strategy. 


 Speaker: Gitte Bang Stald, Associate Professor, Ph.D., Digital Society and Participation, IT University of Copenhagen.

Experience stories and expert opinions: How to strategically reach different groups in society.

How to reach different groups in society effectively - especially those who are somewhat immune to, do not use, or distrust so-called traditional media content? What are the reasons? How to communicate with different audiences about media literacy? How to plan a media literacy strategy to achieve them? 

Speakers: Klinta Ločmele, Media Literacy Expert, Head of the IREX Baltic Media Literacy Program at the University of Latvia; 

Solvita Denisa-Liepniece, Adviser to Executive Director of the Baltic Media Center of Excellence on Disinformation Issues, Assistant professor and researcher at Vidzeme University; 

Zane Matesoviča, Director at British Council Latvia; 

Ginta Zalcmane, Head of Information Services and Interlibrary Loan Department of National Libary of Latvia; 

Kaspars Rūklis, Program Manager for IREX's Media Literacy in the Baltics Program. 

Discussion: How to contribute to the development of a media literacy strategy in Latvia? 

Media literacy has become an important competence in everyday life - in both civic and individual decision-making. Is there a need for a national media literacy strategy? What are the challenges for Latvia in promoting media literacy? What actions are needed? What actions should be prioritised? 

Speakers: 

Dace Melbārde, Member of the European Parliament, former Minister of Culture of Latvia; 

Aiga Grišāne, assistant to Dace Melbārde, Member of the European Parliament, former Head of the Media Policy Division of the Ministry of Culture of Latvia; 

Vita Anda Tērauda, Member of the Saeima, Chairman of the Media Policy Subcommittee of the Saeima Human Rights and Public Affairs Commission; 

Arvils Ašeradens, Member of the Saeima, Chairman of Education, Culture and Science Committee; 

Jānis Lielpēteris, Adviser for the Minister of Culture on Media Policy Issues.

Opening speech on Day 2 of the conference. 


Speaker: Ivars Āboliņš, Chairman of National Electronic Mass Media Council of Latvia.

Opening speech on Day 2 of the conference. 


Speaker: Audrius Perkauskas, Deputy Head of Unit at EUCommission, DG for Communication Networks, Content and Technology.

What is the role of media and journalists in promoting media literacy in society? 

What is the role of media and journalists in promoting media literacy? What approaches can the media use to promote media literacy in society? What skills or knowledge do journalists need to produce or teach media literacy content? 

Speaker: Martina Chapman, Media Literacy Expert, National Media Literacy Coordinator in Ireland.

Experience stories and discussion: Latvian media experience in content production: challenges and future opportunities. 

What is the past experience of the media in creating and disseminating content on media literacy? How successful have you been in reaching your audience and getting feedback? What are the challenges and opportunities? What support would the media need to promote media literacy in society? 

Moderator: Patriks Grīva, Council Member of National Electronic Mass Media Council of Latvia. 

Speakers: Ingemārs Vekteris, Chairman of the Board of Vidzeme Television (Re:TV); 

Ilgvars Rukers, Creative Director of Radio SWH; 

Andrejs Trokša, Chairman of the Board of Divu krastu radio; 

Una Klapkalne, Chairman of the Board of Latvian Radio; 

Anna Platpīre, Commissioning Editor of Latvian Television.

Experience story: How to research media literacy in society? 

Regular research and data are needed to successfully develop and implement a media literacy strategy. How to develop a research methodology for media literacy? What research methods should be applied? How to define performance indicators? How to cover the broad field of media literacy? 

Speaker: Wendy Bryant, Ofcom Senior Research Manager.

Expert discussion: How to research media literacy in society?

How has media literacy been researched in Latvia so far? What are the challenges? Is there a need for a common media literacy research methodology? What research and data are currently significantly lacking to make data-driven decisions both at policy level and at the level of media literacy project implementers, cooperation partners? 

Speakers: Klinta Ločmele, Media Literacy Expert, Head of the IREX Baltic Media Literacy Program at the University of Latvia; 

Agnese Dāvidsone, Dean of the Faculty of Social Sciences at Vidzeme University, Associate Professor, Researcher; 

Ilva Skulte, Associate Professor of Riga Stradins University, Faculty of Communication; 

Sandra Murinska, Assistant Professor and Researcher of Rezekne Academy of Technologies.

Keynote speech: How to fight disinformation in the digital age? 


Speaker: Ľuboš Kukliš, Chair at European Platform of Regulatory Authorities (EPRA), former Chair of European Regulators Group for Audiovisual Media Services (ERGA), Executive Director of the Slovak Audiovisual Media Services Regulator.

Discussion: How to fight disinformation? 

Fighting disinformation - what and how to do it strategically? Who should fight disinformation on a national scale? What is the role of social media platforms in promoting media literacy and what has been done so far? 

Speakers: Viktors Makarovs, Special Envoy on Digital Issues at the Ministry of Foreign Affairs of Latvia; 

Andris Mellakauls, Head of Information Space Integration Division of Ministry of Culture of Latvia; 

Jānis Sārts, Director at NATO Strategic Communications Center of Excellence; 

Rihards Bambals, Head of Strategic Communications at State Chancellery of Latvia; 

Mārcis Balodis, Researcher of Centre For East European Policy Studies.

Contribution of online platforms to media literacy. 


Speaker: Milan Zubíček, Public Policy and Government Relations Manager at Google in Brussels.

Contribution of online platforms to media literacy. 


Speaker: Sandra Särav, Facebook Public Policy Manager for CEE region.

Discussion: Trust in the media and the truth. 

What is the role of the media in the fight against disinformation? How is the fight against disinformation affected by the loss of trust in traditional media? How to foster an alliance between media, journalists, and society to strengthen the role of professional journalism, especially during the infodemic times? 

Moderator: Džina Donauskaite, Executive Director, Lithuanian Journalism Centre.

Speakers: Sirkku Kotilainen, Professor at the University of Tampere; 

Helle Tiikmaa, President of Estonian Association of Journalists; 

Indrė Makaraitytė, Head of Research Department of Lithuanian public media LRT; 

Filips Lastovskis, "DELFI plus" editor.

Conclusion of the Conference. 

 

Speakers: National Electronic Media Council (NEPLP)

Chairman Ivars Āboliņš

Vice-Chair Aurēlija Ieva Druviete

Member of the Council Patriks Grīva

Member of the Council Ieva Kalderauska.

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